You spent years perfecting the scent. Don’t let a generic bottle silence your brand. 1. The Quality Trap: Linda’s Story Meet Linda. Like many of our clients, Linda is a passionate founder of an emerging niche fragrance brand. She is a perfectionist about the “juice.” She spent 90% of her startup budget securing a top-tier … Continue reading Is Your Packaging Holding Your Fragrance Back? The ROI of Premium Upgrades