Is your masterpiece stuck in the shadows? Discover why the “Second Row” syndrome happens and how strategic packaging upgrades allow you to command a higher price point and capture the center stage. 1. The “Second Row” Syndrome: Sophia’s Story Sophia had done everything right. Or so she thought. As the founder of the emerging fragrance … Continue reading How to Elevate Your Perfume Brand Through Packaging: Winning the Retail “C-Position”