1. Introduction: The Customized Perfume Bottle – The First Vessel of a Brand’s Soul The perfume bottle represents the critical intersection where brand identity, user experience, and market positioning converge. In 2023, the global perfume packaging market was valued at $5.2 billion, with projections indicating growth to $7.1 billion by 2030, demonstrating the increasing importance … Continue reading “Budget-Friendly” vs. “Luxury Unlimited”: Customization Strategies and Realization Paths for Perfume Cologne Bottles at Different Price Points for New Start Brands