In the ultra-competitive fragrance market, the juice may be the soul, but the packaging is the body that commands attention. For brand owners transitioning from “standard” to “premium” or “prestige” tiers, packaging is no longer just a vessel—it is a critical engineering challenge and a brand’s most potent silent salesman. This guide provides a strategic … Continue reading Mastering Luxury: The Ultimate Guide to Selecting and Auditing Perfume Packaging Suppliers