In the competitive world of high perfumery, the juice is the soul, but the packaging is the skin. Have you ever wondered why a consumer will unhesitatingly pay a premium for Chanel No. 5 or Dior J’adore? While the scent is evocative, it is the “tangible luxury”—the weight of the glass, the click of the … Continue reading The Art of Luxury: How Iconic Brands like Chanel, Dior, YSL, Maison Margiela, Calvin Klein, Valentino, Prada, Versace, Marc Jacobs, Ariana Grande, KKW, Jimmy Choo, Gucci, Armani, and Burberry Redefine Fragrance Packaging Excellence